Makeup Roundup Time!
Another way to vote with your dollar 💄
Men are great; women are great. Men aren’t women; women aren’t men. (Sorry if I’m the one breaking that news to ya.) And I will give you that men (as men) have worn makeup in the past. Also to clarify: this post is also not about stage makeup.
This post may contain affiliate links. If you shop through these links, I may earn a commission. I’ve tried to clearly mark these links. I may also be an investor in companies linked. Those are not marked. :)
Now that all that’s out of the way, why are current makeup brands using dudes to sell makeup to women, especially any guy who is pretending to be a girl? (I’m looking at you Ulta.) And why are we supporting those companies?
By the way, Sephora has also allegedly not treated conservative beauty influencer Amanda Ensing very well. She now has her own beauty line (see below). And, don’t forget that CoverGirl had a guy as spokesperson.
Maybe not all of this stuff is as big a deal as some people make it; but maybe it is.
If you been around the blog, it’s likely you are already know that I’m a big fan of (although not perfect at) voting with your dollars when you have the option.
Many companies come under the same umbrella of a larger company (such as Coty or Estée Lauder), so even if you’re purchasing from a different brand, you could still be purchasing from the same parent company. How is that for confusing?!
But I have good news. Today, I bring you a small roundup of “non-woke” makeup companies for your shopping — or window-shopping — pleasure. PublicSQ is also running a promo through July 7, 2024 where select items are shipping free, so it seems like a great time to publish this!
I haven’t vetted or tried every one of these options; use them as a starting point to continue your own research. 💄
Makeup Links
American Woman Beauty (referral link; use my referral code FISCH for 15% off your order)
Elevate Beauty (by Sephora-cancelled influencer Amanda Ensing)
Patriot Barbie (I think most if not all of this can also be found on American Woman Beauty)
Some other resources for alternative beauty brands:
MyStore has a few makeup options (you can find promo codes around the internet)
This older post, “Alternative Options to Woke Companies Funding Abortion Travel For Employees,” from Concerned Women for America
It’s also a nice bonus to support smaller companies.
Do you have any makeup/beauty brands that support traditional values (or even that just stay out of the agenda-ing) that you love? Please let me know!